1. Purpose
This Anti-Spam Policy applies to every Customer, user, sender identity, campaign, automation, and message sent or managed through ReachFlow. It is incorporated into the ReachFlow Terms of Service.
ReachFlow is intended only for lawful, responsible, consent-based email marketing.
2. Required permission
You may send commercial or marketing messages only where you have valid consent or another lawful basis recognized by the laws applicable to the sender and recipient. For Canadian commercial electronic messages, this generally means express consent or a valid form of implied consent under Canada’s Anti-Spam Legislation (CASL).
You must maintain records showing how and when each recipient was obtained, what they were told, what they agreed to, the source of the address, and any applicable expiry of implied consent.
3. Prohibited lists and acquisition practices
You must not use:
- purchased, rented, leased, traded, appended, scraped, harvested, or third-party lists;
- email addresses collected by bots, automated extraction, directory scraping, or data brokers;
- addresses obtained through misleading, bundled, pre-checked, or obscured consent;
- old lists where permission cannot be demonstrated or is no longer valid;
- suppressed, unsubscribed, hard-bounced, or complaint-reporting recipients.
4. Consent standards
Consent requests must be clear, specific, informed, and separate from unrelated terms where required. They must identify the sender, describe the messages recipients will receive, and explain how to withdraw consent.
We strongly recommend confirmed or double opt-in for higher-risk lists, public forms, and new senders.
5. Message requirements
Every commercial or marketing message must:
- accurately identify the sender and any organization on whose behalf the message is sent;
- use truthful sender names, domains, subject lines, headers, and content;
- include valid contact information required by applicable law, including a current mailing address where required;
- include a clear, prominent, functional, and readily performed unsubscribe mechanism;
- avoid deceptive routing, impersonation, concealment, or misleading urgency.
6. Unsubscribe requirements
Unsubscribe requests must be processed without charge, must not require login, and must be honoured promptly. Where CASL applies, the request must be completed no later than 10 business days after receipt. The unsubscribe mechanism and contact method must remain valid for the period required by applicable law.
You must not send further marketing messages after an opt-out unless the recipient provides new valid consent. You must not delete suppression records in a way that causes an opted-out recipient to be mailed again.
7. Bounces, complaints, and list hygiene
- Hard-bounced addresses must be suppressed promptly.
- Spam-complaint recipients must be suppressed promptly.
- Repeated soft bounces and inactive addresses must be managed using reasonable list-hygiene practices.
- You must not attempt to bypass provider or ReachFlow suppression lists.
- You must monitor complaint, bounce, unsubscribe, and engagement patterns and investigate abnormal results.
8. Prohibited conduct
You must not engage in snowshoe sending, list bombing, address guessing, email enumeration, misleading forwarding, open-relay activity, phishing, credential theft, malware distribution, or any practice intended to evade reputation or abuse controls.
9. Compliance reviews
ReachFlow may request consent records, list-source documentation, sample signup forms, privacy notices, business-identification records, or campaign explanations. We may delay, throttle, reject, pause, or suspend sending while a review is pending.
10. Enforcement
Violations may result in blocked imports, campaign cancellation, account restrictions, mandatory remediation, suspension, or termination. Serious or repeated abuse may be reported to infrastructure providers, mailbox providers, regulators, or law enforcement where appropriate.
11. Reporting
Report spam, phishing, unauthorized sending, or other abuse to support@pixelcode.ca. Include the full message headers, sending address, and relevant details where possible.